The Redesigned Buick LaCrosse is Helping Redefine the Brand

Buick Dealer Gurnee, IL Over the past few years, Buick has been aiming to rebrand itself as a luxury automaker - something more fun and engaging for an audience much different than it used to cater to.   In 2014, the American car company launched a series of ads that it hoped would make people take a second look at Buick.   Not long after introducing its new campaign along with the completely redesigned lineup of vehicles, sales rose 12 percent from January to July 2014.   The Encore, a small crossover, boasted an 80 percent increase in vehicles sold that same year, while the overall brand sold a record 1 million vehicles globally.   Fast forward to 2016, out of Cadillac, Lincoln and Audi, Buick experienced the highest sales numbers in the U.S. In China, the brand surpassed its 2014 performance, selling more than 1 million units in that region.   That year, Buick’s numbers even placed it ahead of many other U.S. nameplates like Chevy, Honda, Toyota and Ford last year.   With all of the efforts to redefine its image, the production of the LaCrosse in 2009 has proved to be a very profitable decision for Buick.   Since its inception, the full size sedan has sold 900,000 units, while elegant upgrades and high-end styling elevate the four-door sedan to the level of competitors such as Cadillac, Acura, Genesis, Infiniti and Lexus.   Borrowing design cues from the Avenir concept, this year the LaCrosse gained a few inches in length and width. In fact, the 2017 Buick weighs in at 300 pounds less than its predecessor - thanks to a combination of high-strength steels and greater sound-absorbing materials.   Buick also decided to lower the body, smooth out the front and sides of the chassis, and update the rims, front fascia and exterior lighting. Other features include xenon headlights, LED signature tail lights, an 18-inch dashboard touch-screen display, Apple CarPlay and Android Auto smartphone mirroring, a wide waterfall grille, 18-inch wheels and cap-less fuel filler.   The new LaCrosse is powered by a 305-horsepower, 3.6-liter V-6 engine, married to an eight-speed automatic transmission which includes cylinder deactivation and auto stop-start, front wheel or four-wheel drive and a new five-link rear suspension for improved traction to the tires.   If you’re looking a moderately priced luxury sedan that combines luxury features and styling with comfort, quiet performance and fuel economy, check out our showroom at Anthony Buick GMC and we’ll help you find the LaCrosse vehicle that’s just right for you.

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Anthony Buick GMC
(888) 611-8739

7225 Grand Avenue, Gurnee, IL 60031

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