Buick Launches a Sub-Brand

Gurnee Buick Dealer

Buick: The Best of Luxury Cars

At Anthony Buick GMC we appreciate the fine quality of every vehicle we sell. Even though we believe Buick to be the best manufacturer of luxury cars in the world, we know there are always ways to improve on the brand. We know Buick never stops striving to make their premium automobiles better and one way the company has found to do that is by creating luxury sub-brands for existing models. Sub-brands aren’t new to the auto world. They’re not even new to GMC. It’s a way for car manufacturers to set higher trim levels apart from lower ones. This gives the car buyer a more upscale model to choose from. Dealers appreciate the higher sticker price, so it’s really a win-win situation. General Motors puts this practice into effect with the Denali premium package available on vehicles such as the Acadia, Sierra and Yukon. Perhaps it is with the success of the Denali sub-brand in mind that Buick is launching its own version with the Avenir. The premium points of this sub-brand will be highlighted to entice car buyers with features like the three dimensional mesh grille. Signature features on the exterior trim will also help the Avenir stand out from the pack. Large diameter wheels and high grade materials will be put to good use as well.

What's Behind "Avenir"

Avenir means “future” in French and it’s definitely where Buick has its sights set on. For those who were paying attention to the North American International Auto Show last year, the concept car Buick unveiled at the time, also named Avenir, was a sign of that future.

A Sub Brand to Help Buick Sales?

The launch of the new sub-brand should help give Buick a sales boost. Not that sales are slumping of course, we certainly sell our fair share of the luxury autos at Anthony Buick GMC, but Buick wants to be remain competitive and that requires bold thinking. The company is already rolling out the Envision SUV and the LaCrosse sedan and the Chinese market buys roughly three times the amount of Buicks as the United States with close to a million sold last year.

Get a Luxury Vehicle at Anthony Auto Group

If you are in the market for a brand new luxury vehicle, come talk to one of our friendly and knowledgeable salespeople at Anthony Buick GMC or stop in to our service center to service your GMC or Buick vehicle. We are located at 7225 Grand Avenue in Gurnee, IL.

Contact Us

Anthony Buick GMC
(888) 611-8739

7225 Grand Avenue, Gurnee, IL 60031

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